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You’re here. Need a hand for your business?
Let me help you.
Virtual and in-person assistance to keep you organized and stress-free.
Some of the Companies I've Worked With -
Present & Past
My Services
Sales & marketing strategy
I can create branding, promotional, and sales materials both online and in person, ensuring consistency and effective storytelling. From designing flyers, brochures, and table cards to crafting engaging captions and sales-driven content, I help businesses attract customers, increase foot traffic for in-person sales, and drive conversions through compelling marketing strategies.
E-commerce & retail management
I can manage online stores on Shopify, Facebook Marketplace, Amazon, Odoo, and WordPress. My services include product listing, pricing, inventory updates, customer service, handling inquiries, sales coordination, promotions, newsletter, in-store sales, and customer assistance with checkout support.
Customer Service Support & Administration
I can handle emails, chats, and phone inquiries from customers, schedule and coordinate bookings/appointments, assist in checkout and payment processing, provide customer follow-ups and support, and maintain cleanliness, organization, and efficiency in product or service-based businesses.
Branding & promotional design
I can create compelling branding and promotional content both online and in person. From designing marketing materials like flyers, brochures, and table cards to crafting engaging captions and social media posts, I ensure brand consistency. I also organize assets, develop storytelling content, and manage event planning and promotions.
Social Media & Digital Marketing
I can manage Facebook, Instagram, and TikTok presence by creating engaging content, including videos, images, and captions. I handle community engagement, comment moderation, and track performance to optimize post reach. Additionally, I collaborate with influencers to expand audience reach and boost brand visibility.
Website Development & Management
I can handle website development and management using Odoo, Canva, and WordPress. My services include updating website content, managing product listings, optimizing user experience and site navigation, implementing fundamental SEO strategies, newsletter, and blog posts to enhance online visibility.
See me in action.
My Portfolio
This portfolio highlights my freelance work as a Virtual Assistant — a role I’ve proudly held since 2005. I currently support Woodbury Winery & Vineyards on a part-time, remote basis. My work includes content creation, caption writing, customer service, and community engagement — plus, I recently redesigned their entire website using Odoo.
Want to see my work in action? Just check out Woodbury Winery on Instagram and Facebook — that’s my current portfolio, live and growing.
In the past, I worked in person doing sales and content creation with Noble’s Closet, and with Justin Ortel and his Facebook group – Dad’s Work Life Balance, creating engaging content and managing community interactions. I also handled content and social media engagement for Laser Tag Hire NZ.
Welcome to Beyond Digital with Paula!
Hi, I’m Paula—I support teams by keeping operations running smoothly, boosting sales, and helping brands grow. I handle essential tasks like admin support, client communication, marketing coordination, and sales promotions so you can stay focused on bigger goals.
Whether working with small businesses or larger organizations, I bring a reliable, flexible approach that helps things run more efficiently and effectively.
Here’s how I can help:
- Administration/Virtual Assistance
- In-Person Sales & Promotions
- Marketing Coordination & Support
- Administration & Virtual Assistance
- Customer Service & Client Care
- Social Media & Digital Presence
- Brand Strategy & Design
Let’s make running your business simpler and more enjoyable—together!
About Me
Hi, I’m Paula Paras—currently based in Canada. I work part-time remotely as a Sales & Marketing Coordinator for a U.S.-based winery, and part-time in person as an Administrative Assistant at a local nail salon.
Earlier in my career, I lived and worked in Singapore, where I gained hands-on experience in sales, and in Australia, where I worked in both sales and as a barista. After returning home in 2005, I began my journey as a Virtual Assistant—and I’ve been supporting businesses remotely ever since.
With a background that spans sales, customer service, admin, and marketing, I created Beyond Digital with Paula to bring all that experience together and offer flexible, dependable support to business owners and teams—so they can focus on what matters most.